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Emails

Last Update 2 jaar geleden

Understanding the Inbranded email builder How do I send or a schedule an email? How do I configure auto-follow email? How do I check my email analytics? How do I personalize my email content using the personalization tags?

How do I personalize my email content using the personalization tags?

Mojola

Last Update 2 jaar geleden

Inbranded makes it easy to personalize the content of your email using personalization tags. Personalization tags are placeholders representing a piece of information about your campaign audience and are substituted with the actual information during sending. For example, the tag [name] refers to the audience's name.

1. An opening square bracket "[", representing the start of the tag.

2. The tag identifier eg firstname for the audience first name.

How do personalized tags work?

Personalized tags are of the format:

1. An opening square bracket "[" representing the start of the tag.

2. The tag identifier eg firstname for the audience's first name.

3. An optional default value represented by a slash "/" and a default value eg /dear

4. A closing square bracket "]" representing the end of the tag.

Examples of valid tags include [name], [name/dear], [firstname/friend] etc.

Available tags when sending email
The following is the list of available tags that can be used when sending an email:
  1. [name]: Fullname of the audience being targeted
  2. [firstname]: First name of the audience being targeted
  3. [lastname]: Last name of the audience being targeted
  4. [email]: Email address of the audience being targeted
  5. [phone]: Phone number of the audience being targeted
  6. [address]: Address of the audience being targeted
  7. [unsubscribe]: The unsubscribe URL of the audience being targeted
  8. [profileurl]: Profile URL of the audience being targeted
  9. [account:firstname]: First name of the user associated with the current account
  10. [account:lastname]: Last name of the user associated with the current account'
  11. [account:name]: Full name of the user associated with current account'
  12. [account:brand-name]: Brand name of the current account'
  13. [account:address]: Address associated with the current account'
  14. [account:phone]: Phone number associated with the current account'
  15. [account:website]: Website associated with the current account'
  16. [campaign:subject]: Subject of the current campaign or sequence'
  17. [campaign:URL]: URL of the current campaign or sequence'
  18. [currentyear]: Four digits current year eg 2020'
  19. [currentdate]: Day of the month for the current date ie 1-31'
  20. [currentmonth]: Month for the current date ie 1-12'
Add a default value to the tag
To add a default value to the tag, simply add a slash "/" and then the value before the closing square bracket of the tag. Examples are [firstname/dear], [name/Unspecified], [address/no address available] etc.

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