What is Workflow? Behind the hood: Instances and tasks

Workflows work based on the principle of trigger and action. A trigger is an action that happens that initiates the automations while actions are steps executed as part of the workflow.

A workflow runs in the context of an audience ie the workflow executes steps in connection with a particular audience.

An instance is an occurrence of a workflow running for an audience. A workflow can be executed for a single audience, multiple audiences, and multiple instances of the same audience.

Instances of your workflow can be tracked from the workflow dashboard.

A task is an action executed on an audience in a workflow. A task could be generating and delivering a badge, sending an email, sending a slack message etc.